Suuber vs. Uber, risk of confusion?!

Surprising news It is September 2020 and there is surprising news on the desk in the office of Florian Bodenmann, CEO of SUUBER. The originally American, now international taxi revolutionary Uber thinks the SUUBER brand is too similar and therefore demands "its complete revocation". The similarity is too great and SUUBER could inadvertently be confused with Uber [...].